As a new(ish) blogger, I’ve spent a lot of time consuming everything to do with getting my blog out there – especially using Pinterest to grow my audience.
But I’m lazy at heart.
With so many other things to do (baby stuff, fitness stuff, writing stuff, life stuff), I just don’t have the time to dedicate a million hours to cultivating the perfect Pinterest strategy. So I needed to come up with a quick and easy way of using Pinterest to grow my blog.
I’ll be the first to admit that I’m clueless when it comes to pinning. Prior to starting this blog, I never actually used Pinterest. Which really didn’t help when I read that it was one of the best ways to get your content seen by the masses.
Now, I wouldn’t say that masses see my stuff. But since I started using Pinterest to grow my audience properly, a lot more do than before. And my traffic is slowly growing everyday.
So what did I do?
How I’m using Pinterest to grow my audience
This is the absolute plonkers guide as I’ve seen many out there that are much more detailed. But I still struggle to really understand them. And as mentioned, I don’t have the time to faff with it anyway.
So, the steps I’ve taken so far are…
1) Actually tidy up my boards and pin regularly on Pinterest (I’m Muffin top mummy if you want to join me!)
It makes a difference because it’s much nicer when you land on my profile.
2) Make pretty pins
My pins were rubbish until I upped my game and bought some gorgeous stock photos. I overlay my title text or a cheeky snippet of what’s to come, and then whack them in my post and onto Pinterest. My keyword game is still pretty weak, but sexy pins definitely help with the saves!
3) Enable Rich pins
Don’t ask me how I did this – Google it because I’ve got no idea. I’ve heard it’s a good thing to do, my pins look better and I have analytics on my account. Always a winner.
4) Join group boards
I found this so hard at the start because I didn’t know how to find any that would let me in. Until I just copied a fellow mother blogger and requested all those she was part of. And now I’m in loads. If you’re just starting out, you’re more than welcome to simply copy all of mine!
5) Use a scheduler
This isn’t going to be a big sell, don’t worry. I can’t pin half as much as I’m supposed to without a scheduler, so I tried the free trials of both Tailwind and Boardbooster. Although I loved both, I found that ultimately, Boardbooster gave me more freedom and could do more for me, so signed up. Now it pins throughout the day for me – to both my boards and the groups I’m part of – which has massively increased my visibility. If you did fancy signing up, using this link will give me a little boost. But please only use it if you actually want to join Boardbooster!*
6) Read the content of my repins
I read somewhere that it’s all well and good saving pins to your boards, but Pinterest likes it when you click through too. It makes you a bit more of an engaged user. So I try to make time to actually read the blog posts behind the pins I save. Which kind of makes sense really…
7) Set aside time to schedule and manually pin
Once a week, I make sure my secret boards are full for the week ahead (a Boardbooster thing). I then also pop on every so often and pin a few extra things myself. It can’t hurt to boost your pinning that little bit more, can it!?
There’s so much more I could be doing, and so many more ways I could be using Pinterest to grow my audience. And in the future, once the magic time fairy has given me all the time in the world, I’m sure I will. But for now, I am seeing my stats slowly increase by basically doing the bare minimum.
And that suits me down to the ground!
Do you have any more tips or tricks for Pinterest? Let me know in the comments below.
*This post contains an affiliate link that I’m only sharing because I genuinely use and enjoy the product.
The Tale of Mummyhood