Improving Domain Authority: how I went from 0 to 21 in one month

Improving Domain Authority: how I went from 0 to 21 in one month

I’ve seen many new bloggers posting questions about Domain Authority in Facebook groups recently, so thought I’d be helpful and write a post with some tips.

There are plenty more experienced bloggers out there with helpful advice. But since I managed to make quite a large leap in a short space of time, it doesn’t hurt to share how I did it.

Improving my Domain Authority

As a new blogger, shifting my Domain Authority (DA) from 0 was high on my priority list.

Since I wanted to work with brands and be considered a ‘serious’ blogger, I knew that building a healthy DA was essential. Thankfully, I cottoned on to this pretty quickly and so after becoming self-hosted a month into my blogging journey, I began to work on my Domain Authority.

Now, it takes Moz a while to pick up both your new website and the links you’ve built up – which means you’re likely to be 0 for around 3 months or so. But that doesn’t mean you shouldn’t put in the groundwork from the get go. I started building my back-links the moment I was flying solo and this enabled me to go straight from a DA of 0 to 21 when my site was finally picked up.

Muffin top mummy is now around 7 months old and has a DA of 25. I’m still working on improving it, but am certainly seeing more opportunities in my inbox as a result.

So how did I improve my Domain Authority?

These 7 tips below helped me to achieve a DA of 21 from the minute Moz recognised my blog:

How my domain authority went from 0 to 21

1) Comment on other people’s blogs

I’ve seen people argue that the types of links back to your site from commenting won’t be follow-links (which is what ultimately increases your DA) so it doesn’t help. I disagree. All links to your blog show that you are an active member of the online community and not just a dormant, random website. Building your links through genuine (non-spammy) commenting is a great way to start. Plus commenting and sharing content helps to get your blog out there too!

2) Join linkies with your best posts

Joining linkies will not only give your stats and comments a little boost, but many offer the opportunity to be a ‘featured post’ if the host likes it enough. This means that the following week, they’ll include a follow-link to your blog post. (Often along with a sexy ‘I’ve been featured’ badge). I’d recommend linking up your best posts each week as it gives you more of a chance to be chosen. And as many linky hosts have a great DA, a cheeky little back-link is certainly welcome.

3) Guest post on high quality sites

This is a biggie that I did A LOT of work on in those first 3 months. Guest posting is one of the best ways to build your DA. The higher the DA of the host site, the more of a boost it’s going to give your blog. I wrote tonnes of guest posts for fellow bloggers with high scores – all of them linking back to my blog and social channels. This will also help you reach a wider audience, so you’re winning all round. I found the majority of opportunities via Twitter – have a little search of hashtags such as #bloggersrequired or #bloggerswanted for ideas (or pitch directly to bloggers you like). I also do a little freelance work on the side, and so link to my blog through the author bio on websites that I write for. Bonus!

4) Join in on crowd-sourcing posts

Another huge opportunity for some quality links! Join a Facebook group like UK Parent Blogger Crowdsourcing. Bloggers will reach out on here asking for all sorts of advice, examples, ideas etc for a post. If you have something relevant to contribute, write a couple of sentences and include your blog link (plus any social handles they request). If the blogger chooses to include your piece, they’ll link back to your blog – et voila, another back-link! It’s good etiquette to share any blog posts you’ve been included in on your social channels FYI… so play nice and share away!

5) Fix broken links and internal link building

Google doesn’t like broken links on websites, so keep on top of them with a plug-in like the Broken Link Checker. Most of my broken links come from bloggers who have commented on posts but then deleted their blogs for various reasons. These I simply un-link. It takes all of two seconds, which is handy. The other thing I do is to make sure that I link to other posts on my own blog within each post I write. This helps Google’s bots navigate around your site, which ultimately increases the time they spend on your blog.

6) Submit blog posts to be featured on Britmums round-ups and Mumsnet ‘blog of the day’

These have been some brilliant sources of both traffic and back-links. Since they are both highly authoritative websites, the link juice they give your blog is excellent. Submissions for round-ups can often be found on Twitter or Facebook blogging groups. Tweeting your latest post to @mumsnetbloggers will also help to get it noticed for potential #BOTD opportunities.

7) Write amazing content that others want to share and link back to in their posts

This should probably go without saying, but creating fantastic content is key to any improvement in search engine rankings. Writing exciting and engaging content is what’s going to get it shared or referenced.

So there you have it. These are the top 7 tips that I used to jump straight from a Domain Authority of 0 to 21.

It wasn’t easy, in fact, it was incredibly time-consuming. But it was well worth the effort. I’m now starting to work with some fantastic brands on exciting projects – so I’d highly recommend making it a priority for a newly launched blog.

Do you have any other tips that could help bloggers increase their Domain Authority? I’d love to hear them in the comments below!

Rhyming with Wine


  1. September 11, 2017 / 8:14 am

    Awesome advice, thanks for sharing! Time to check mine again and see what I can do to improve it πŸ™‚

    • muffintopmummyblog
      September 11, 2017 / 4:54 pm

      Thank you! I hope it helps 😊 x

  2. MamaBearofOne
    September 11, 2017 / 9:33 am

    This is really helpful as a new blogger, thank you for posting!

    • muffintopmummyblog
      September 11, 2017 / 4:55 pm

      No worries – thank you for reading! X

  3. popcornforlunch
    September 11, 2017 / 9:59 am

    Fantastic – clear and concise, been looking for an article like this for ages xx

    • muffintopmummyblog
      September 11, 2017 / 4:56 pm

      Ah thank you lovely – I read it back and thought ‘oh dear, a bit rambly’ so happy you have a different view! X

  4. September 11, 2017 / 7:32 pm

    Thanks for the well written help. I’m new but serious about blogging and hope I can get a good figure when my DA gets updated for the first time!

    • muffintopmummyblog
      September 11, 2017 / 7:44 pm

      It can take a while which is a massive pain – but I’ve seen people advise not to worry about it for at least 6 months & so wanted to share that if you’re serious, you can focus from day one! I hope yours is good too 😊

  5. September 11, 2017 / 9:26 pm

    Another really useful post, thanks Lucy! I really need to work on some of these!

    • muffintopmummyblog
      September 11, 2017 / 10:32 pm

      Thank you Emma – I’m slightly lax now on a few of these, I really should crack on to try and drive it higher! X

  6. September 11, 2017 / 10:52 pm

    Amazing advice, I’m three months into blogging and DA was something I was going to look into next after finally going self hosted. Perfect timing fo me. Thankyou πŸ™‚ x

    • muffintopmummyblog
      September 11, 2017 / 10:54 pm

      Ah I’m glad it’s useful! Some people told me not to bother with it – but I’m very glad I did, so it’s great to hear that you’re already thinking ahead! X

  7. mummyswhineclub
    September 12, 2017 / 3:58 pm

    Great Read!! Thank you. Best go sort out my DA. x

    • muffintopmummyblog
      September 12, 2017 / 4:10 pm

      Haha no worries – I hope it helps!

  8. September 13, 2017 / 12:49 pm

    Great tips I’m still trying to improve my DA but I guess moz hasn’t picked it up yet because I changed my url and rebranded #Dreamteam

    • muffintopmummyblog
      September 13, 2017 / 1:31 pm

      Thank you! Yeah it does take a while, but I was shocked to see the hard work pays off straight away. Good luck!

  9. September 14, 2017 / 1:11 pm

    These are all fab tips. I’ve been working on mine since starting. It does take a while but I’m getting there – I’m up to 19 now πŸ™‚ #dreamteam

    • muffintopmummyblog
      September 14, 2017 / 3:59 pm

      Thank you. Yay nice one! Slowly but surely we’re getting somewhere πŸ™ŒπŸ»

  10. January 30, 2018 / 8:35 pm

    Thank you fo much for this, it’s really helpful and finally it all makes sense to me!

    • muffintopmummyblog
      January 30, 2018 / 10:23 pm

      Awww no worries – it takes a little time to get your head around EVERYTHING that you seem to need to know about blogging πŸ˜‚ (if it’s ever possible to know everything) x

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