I’ve seen many new bloggers posting questions about Domain Authority in Facebook groups recently, so thought I’d be helpful and write a post with some tips.
There are plenty more experienced bloggers out there with helpful advice. But since I managed to make quite a large leap in a short space of time, it doesn’t hurt to share how I did it.
Improving my Domain Authority
As a new blogger, shifting my Domain Authority (DA) from 0 was high on my priority list.
Since I wanted to work with brands and be considered a ‘serious’ blogger, I knew that building a healthy DA was essential. Thankfully, I cottoned on to this pretty quickly and so after becoming self-hosted a month into my blogging journey, I began to work on my Domain Authority.
Now, it takes Moz a while to pick up both your new website and the links you’ve built up – which means you’re likely to be 0 for around 3 months or so. But that doesn’t mean you shouldn’t put in the groundwork from the get go. I started building my back-links the moment I was flying solo and this enabled me to go straight from a DA of 0 to 21 when my site was finally picked up.
Muffin top mummy is now around 7 months old and has a DA of 25. I’m still working on improving it, but am certainly seeing more opportunities in my inbox as a result.
So how did I improve my Domain Authority?
These 7 tips below helped me to achieve a DA of 21 from the minute Moz recognised my blog:
1) Comment on other people’s blogs
I’ve seen people argue that the types of links back to your site from commenting won’t be follow-links (which is what ultimately increases your DA) so it doesn’t help. I disagree. All links to your blog show that you are an active member of the online community and not just a dormant, random website. Building your links through genuine (non-spammy) commenting is a great way to start. Plus commenting and sharing content helps to get your blog out there too!
2) Join linkies with your best posts
Joining linkies will not only give your stats and comments a little boost, but many offer the opportunity to be a ‘featured post’ if the host likes it enough. This means that the following week, they’ll include a follow-link to your blog post. (Often along with a sexy ‘I’ve been featured’ badge). I’d recommend linking up your best posts each week as it gives you more of a chance to be chosen. And as many linky hosts have a great DA, a cheeky little back-link is certainly welcome.
3) Guest post on high quality sites
This is a biggie that I did A LOT of work on in those first 3 months. Guest posting is one of the best ways to build your DA. The higher the DA of the host site, the more of a boost it’s going to give your blog. I wrote tonnes of guest posts for fellow bloggers with high scores – all of them linking back to my blog and social channels. This will also help you reach a wider audience, so you’re winning all round. I found the majority of opportunities via Twitter – have a little search of hashtags such as #bloggersrequired or #bloggerswanted for ideas (or pitch directly to bloggers you like). I also do a little freelance work on the side, and so link to my blog through the author bio on websites that I write for. Bonus!
4) Join in on crowd-sourcing posts
Another huge opportunity for some quality links! Join a Facebook group like UK Parent Blogger Crowdsourcing. Bloggers will reach out on here asking for all sorts of advice, examples, ideas etc for a post. If you have something relevant to contribute, write a couple of sentences and include your blog link (plus any social handles they request). If the blogger chooses to include your piece, they’ll link back to your blog – et voila, another back-link! It’s good etiquette to share any blog posts you’ve been included in on your social channels FYI… so play nice and share away!
5) Fix broken links and internal link building
Google doesn’t like broken links on websites, so keep on top of them with a plug-in like the Broken Link Checker. Most of my broken links come from bloggers who have commented on posts but then deleted their blogs for various reasons. These I simply un-link. It takes all of two seconds, which is handy. The other thing I do is to make sure that I link to other posts on my own blog within each post I write. This helps Google’s bots navigate around your site, which ultimately increases the time they spend on your blog.
6) Submit blog posts to be featured on Britmums round-ups and Mumsnet ‘blog of the day’
These have been some brilliant sources of both traffic and back-links. Since they are both highly authoritative websites, the link juice they give your blog is excellent. Submissions for round-ups can often be found on Twitter or Facebook blogging groups. Tweeting your latest post to @mumsnetbloggers will also help to get it noticed for potential #BOTD opportunities.
7) Write amazing content that others want to share and link back to in their posts
This should probably go without saying, but creating fantastic content is key to any improvement in search engine rankings. Writing exciting and engaging content is what’s going to get it shared or referenced.
So there you have it. These are the top 7 tips that I used to jump straight from a Domain Authority of 0 to 21.
It wasn’t easy, in fact, it was incredibly time-consuming. But it was well worth the effort. I’m now starting to work with some fantastic brands on exciting projects – so I’d highly recommend making it a priority for a newly launched blog.
Do you have any other tips that could help bloggers increase their Domain Authority? I’d love to hear them in the comments below!